Coca-Cola Pride Social Campaign (Video)
As a freelance senior copywriter at Havas agency, I worked closely with my team’s art director to come up with the concepts for one of Coca-Cola’s Pride campaigns. We created a short documentary series to highlight the diverse individuals that make up the LGBTQ community at Coca-Cola while acknowledging Coca-Cola’s extensive history of creating an inclusive environment for LGBTQ professionals.
As senior copywriter, I was a part of every facet of the campaign, from concept to execution, including:
scouting shooting locations,
coming up with the interview questions that told a nuanced story,
interviewing the Coca-Cola employees, ensuring that they felt safe and comfortable enough to tell their personal stories,
writing the social copy,
and making sure the final video cuts represented the employees well while telling a cohesive story.