Coca-Cola Pride Social Campaign (Video)

Coca-Cola Pride Social Post

Coca-Cola Pride Social Post

As a freelance senior copywriter at Havas agency, I worked closely with my team’s art director to come up with the concepts for one of Coca-Cola’s Pride campaigns. We created a short documentary series to highlight the diverse individuals that make up the LGBTQ community at Coca-Cola while acknowledging Coca-Cola’s extensive history of creating an inclusive environment for LGBTQ professionals.

Coca-Cola Pride Video 1

As senior copywriter, I was a part of every facet of the campaign, from concept to execution, including:

  • scouting shooting locations,

  • coming up with the interview questions that told a nuanced story,

  • interviewing the Coca-Cola employees, ensuring that they felt safe and comfortable enough to tell their personal stories,

  • writing the social copy,

  • and making sure the final video cuts represented the employees well while telling a cohesive story.

Coca-Cola Pride Video 2

Coca-Cola Pride Video 3

Coca-Cola Pride Video 4