Event Strategy

Screenshot 2018-11-13 20.31.15.png

At Hudson Rouge, I spearheaded a digital strategy plan that promoted musical events that took place all over New York City. These performances served to highlight the positive attributes of a new Lincoln Motor Company automobile.  

I interviewed the performer and wrote the article that appeared on Lincoln’s publishing platform Lincoln Now.

I made sure the content achieved three goals:

  1. promoted the performances,

  2. conveyed the brand tone while revealing intriguing information about the performer,

  3. and subtly promoted the Lincoln MKZ without turning off readers.

I also helped inform the art direction of the photo shoot and the article layout, ensuring the images captured the essence and aspects of the performer that we wanted to convey.