Print Media

Since many New Yorkers weren’t aware that The Floating Hospital still existed (it’s been around for 150 years), our agency used a photo engagement campaign to show New Yorkers the good work they have been doing.

As content strategist, I was in charge of the flow of the postcard content that would be handed out on event day. I decided that a quote from a health care worker would humanize The Floating Hospital and the strong call to action would motivate people to give.