Joany blog

I was in charge of content at Joany (formerly Impact Health), a VC-backed healthtech company based in Los Angeles. During my time there I launched their blog from scratch. Below is a summary of my work at Joany:

  • Building the company blog from the ground up, determining the direction, voice, tone, content calendar, and layout. Creating graphics and writing and editing all of the content.

  • Conducting user research, audience analysis, competitive research, content modeling, and content and visual workflows.

  • Leading the marketing team, finding innovative ways to reach audience segments with targeted content. Defining Joany’s brand voice across various types of content.

  • Writing and editing brand emails, press releases, and website content, and print material content.

  • Working cross-functionally with the engineering, design, and support teams.